ABOUT ESSENTIALSIFY LABS
How we built a free AI cosmetic formula tool — and what powers it
Essentialsify Labs (Product Lab) is a free AI tool for everyone in cosmetic creation. Here is exactly what it does, the AI models and public data behind it, and the tools that make it run.
A free tool for every cosmetic creator
No paid plan, no locked features. It is built for indie skincare, haircare, body and pet-care founders, D2C brands, formulators and students. Build a clear product cost map before you ever pick up the phone to a supplier.
- Indie skincare, haircare & body-care founders
- D2C beauty and wellness brands
- Pet-care product makers
- Formulation students and early creators
- Anyone preparing for a supplier or manufacturer call
Google Gemini
Fast, structured reasoning for cost, pricing and ingredient breakdowns.
Anthropic Claude
Careful, well-grounded explanations and safety-aware wording.
NVIDIA Models
High-performance model hosting in the multi-model engine.
Powered by a multi-model AI engine
Essentialsify Labs runs on a multi-model AI engine that can use Google Gemini, Anthropic Claude and NVIDIA-hosted models through their official APIs.
Honest note: Essentialsify Labs is an independent tool, built on top of these AI APIs. It is not an official product of, or endorsed by, Google, Anthropic or NVIDIA.
Grounded in public data for authenticity
- PubChem — US NIH chemical database (100M+ compounds)
- EU CosIng — European cosmetic ingredient database
- FDA cosmetics guidance — labeling & safety context
- Open Beauty Facts — open product & ingredient dataset
- UL Prospector / SpecialChem — INCI, function & supplier reference
Everything is presented as market and estimate ranges — not a final manufacturing formula. Always confirm exact percentages, safety and pricing with your supplier’s COA/MSDS and your local regulations.
The tools that make it run
- Live shipping — Shiprocket (India domestic) & Shippo (international)
- Live currency — real-time FX shown in local + global currency
- AI APIs — Google Gemini, Anthropic Claude, NVIDIA
- WordPress — hosts the tool as a custom plugin
- Email capture — unlocks 2 extra free runs per user
How it works — in four steps
1 · Product setup
Audience (human or pet), product type, budget tier, batch size, market, origin and destination.
2 · Ingredient search
Pick from 400+ real INCI ingredients across hydration, brightening, barrier, anti-aging, botanicals and pet-safe groups.
3 · Packaging & shipping
Choose packaging and pull live shipping rates automatically, in two currencies.
4 · Build the Cost Map
AI returns cost, price, margin, ingredient explainers, a risk check and your next three actions.
Built with
- WordPress + a custom PHP plugin
- Elementor for front-end design
- JavaScript for the interactive builder
- Google Gemini / Anthropic Claude / NVIDIA APIs
- Shiprocket & Shippo shipping APIs
- Live FX exchange-rate API
- Public chemical databases (PubChem, CosIng, FDA, Open Beauty Facts, UL Prospector)
Free — and honest about limits
1 free AI run per day for everyone. Add your email for 2 more free runs. There is no paid edition.
Essentialsify Labs is a planning and education tool — it gives estimates and direction, not a guaranteed manufacturing formula or medical/safety certification. Validate the specifics with qualified suppliers and the rules of your market.
Build your first product cost map today
Created by Abhinav Sandilya · Essentialsify